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Plzeňský Prazdroj

Plzeňský Prazdroj

Plzeňský Prazdroj

Providing a flexible vendor area and responding to untypical roofing needs

Customer demand

We have been cooperating with the Plzeňský Prazdroj brewery since several years on a partnership level. Uniqueness, a novelty-like character and product quality represent an important requirement for mutual cooperation on various products. With the number of festivals and other cultural as well as entertainment events continuously growing, vendor areas need to be redesigned and we need new solution in here, yet also the eye-catching character of all Plzeňský Prazdroj brands needs to be supported.As time went on, requirements also included issues such as comfort increase for customers in individual branches.

Our solution

We very much appreciate this cooperation which is another fact why we always deal with the requirements stated by the Plzeňský Prazdroj brewery with a certain portion of respect, adding an extra portion of creativity as well. We are personalizing each scissor tent shaped vendor area not only with a high-quality imprint directly into the fabric, but also with other specific elements creating an even more special overall impression. To support the unique character, we have produced e.g. giant inflatable objects shaped like the head of the mythical god Radegast. These objects serve as an entrance gate and we also used other elements boosting the eye-catching effect of the brand at various festivals. We even transluced one of the inflatable heads with LEDs and added a smoke-effect, to make it really thrilling! In order to increase the customer´s comfort at individual branches, we established a flexible smokers´ lounge solution, which we in turn connected with special accessories to the on-line partnership section. We are providing a full-scale service for the customer regarding some products as we are regularly servicing such products, cleaning, storing them, providing for them being assembled by experts, so it´s about a comprehensive care. Thanks to an expert handling, we prolong the product lifetime, yet above all, we save the customer´s time

Project coordinator

Mgr. Michal Karásek

Mgr. Michal Karásek

Purchase and innovation manager Contact us

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Miroslav Janda
Senior business consultant


miroslav.janda@tkf.cz
+420 608 553 117

Zuzana Vanišová
Sales support team leader


zuzana.vanisova@tkf.cz
+420 774 702 117